• 12 Nov 2012

    Health Plans and PBMs Take Action to Limit Utilization of Co-Pay Offset Programs

    Chris Wheeler, Director, Co-Pay Strategies, Zitter Health Insights

    A disturbing trend is emerging in the co-pay assistance marketplace as marketers managing co-pay offset programs face increasing resistance from payers and pharmacy benefits managers (PBMs).  Payers and PBMs complain that co-pay offset programs raise costs by encouraging the use of branded drugs over generics.  They argue that co-pay programs undermine their ability to manage […]

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  • 05 Sep 2012

    A Unique Service Supports Bio-Pharma Manufacturers Increasingly Challenged to Assess the Impact of Payer Management on New Product Introductions

    Paul Moss, Vice President of Business Development, Zitter Health Insights

    Changes in the healthcare environment and payer access management of new products have resulted in increased pressure on bio-pharma manufacturers’ launch campaigns.  During development and 6-24 months prior to a commercial launch, manufacturers are increasingly challenged to plan for the impact of payer management of new products.  New Product Planning and Business Development teams are […]

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  • 04 Sep 2012

    Payer Management of Hepatitis C Increases with New Entrants

    Kati Sadiwnyk, Director, Prior Authorization Tracking Tool, Zitter Health Insights

    The release of two novel therapies in the Hepatitis C category has made the disease state a key priority for payers, especially as the cost and complexity of the category increases. Payer reaction to the launch of Incivek and Victrelis has been swift. With both therapies costing approximately $50,000 per regimen, Hepatitis C has become […]

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  • 05 Jul 2012

    Co-Pay Program Design: Dos and Don’ts from Co-Pay Program Vendors

    Chris Wheeler, Director, Co-Pay Strategies, Zitter Health Insights

    Our latest syndicated research product, the Co-Pay Offset Monitor (COM), combines multiple data streams to provide a comprehensive resource on co-pay coupon and discount programs. One component of the COM is a partner selection guide designed to help marketers optimize their choice of vendors to administer their co-pay offset program.  The guide will provide information […]

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  • 05 Jun 2012

    A Critical Piece to the Co-Pay Offset Puzzle: Pharmacist Perspectives on Co-Pay Offset Programs

    Sarah Veeck, Analyst, Zitter Health Insights

    Pharmacists play an important role in the operations of co-pay offset programs, both by processing co-pay coupons and by educating patients about co-pay offset programs.  We recently conducted in-depth interviews with twenty-one pharmacists to gather information about their perceptions of co-pay offset programs and the impact of coupons on pharmacy processes and workflow.  Pharmacists were […]

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