Pharmacy & Therapeutic Perspective

Our custom, simulated P&T committee meeting offers objective, realistic, and often game-changing insights for a variety of scenarios including, new product managed market launch strategy, existing therapeutic agents, new clinical data for existing products and more. We also offer hospital and IDN focused P&T committee simulations.
Unlike traditional pharma-sponsored “mock” P&T meetings, our simulations match the composition, length, preparation, content, objectivity, and decision-making of a real P&T committee meeting. After extensive clinical and pricing discussions testing multiple price/contracting scenarios, we conduct votes on formulary and management, while you watch remotely.

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  • Understand how payers and prescribers will review your clinical and economic data, including strengths and weaknesses
  • Test how various pricing/contracting scenarios would fare in a P&T review
  • Evaluate if your value proposition is resonating with P&T committees
  • Confirm areas to focus on in payer and KOL meetings to boost your brand
  • Uncover obstacles and differentiators for your brand from payers themselves
  • Discover your brand’s likely formulary position for a variety of patient populations
  • Discover your brand’s likely formulary position for a variety of patient populations

ZHI offers real-world P&T session simulation with a true “fly on the wall” experience that generates actionable insights.

Schedule A Demo