Zitter Health Insights Access Answered.

Competitive Positioning

You are in a crowded therapeutic class where competitive intelligence can be game changing.

Whether you need to address a new competitive entrant and maintain market share or react to an existing franchise with a new strategy, Zitter Health Insights can provide the insight you need to be successful in an increasingly payer-mediated environment. From analyzing the payer landscape for your therapeutic class and assessing how payers are responding to the competition’s messages, to reporting how provider use of competitive products is influenced by managed care, we can be your guide through the coverage and reimbursement maze.

Insights available Actions they enable Where to find them
Competitive landscape of pharmacy and medical benefit access across all MSAs Develop payer segmentation based on where your product’s pharmacy benefit effectively competes against a medical benefit product or vice versa, by MSA Policy & Access Tracking Tool
How restrictive the PA and/or medical policy is on your product relative to your competition Forecast sales more accurately and focus payer contracting strategy on the elements that impact policy/access restrictiveness Policy & Access Tracking Tool
How contractual wins and losses with payers have affected the restrictions on your product vs. those of your competition Formulate payer messaging and strategy for the purpose of improving patient access versus your competition Policy & Access Tracking Tool
Net change (increase or decrease) in highly restricted managed care lives vs. your competition over time Assess success of current payer strategy and determine response to competitive changes Policy & Access Tracking Tool
The competitive dynamics of cost-sharing for your category Create better marketing plans based on payer management concerns and their value drivers for new agents Indices
Your product’s tier positioning compared to other products nationally Assess the aggregate impact of manufacturers’ access strategies in your category Indices
How payers rate your product’s attributes relative to competitors on the basis of  safety, efficacy, price, and service Fine tune positioning to highlight product attributes important to payers’ decision-making criteria Indices
The share of voice for your product  among payers Assess the reach and frequency of your account managers’ interactions with payers, as well as competitor account managers Managed Care Message Monitor
How  payers are responding to your competitors’ messages Develop faster and better responsiveness to competitors’ messaging and contracting activity Managed Care Message Monitor
Effectiveness and value of your payer meetings in relation to that of competitors Create competitive messaging that  gives your product an advantage Managed Care Message Monitor
The competitive landscape for co-pay programs in your category Develop or revise co-pay program design to maximize impact and efficiency Co-Pay Offset Monitor
How your co-pay program benefits and spend compare to your competitor’s Validates  co-pay program market share, spend
and utilization or course correct
Co-Pay Offset Monitor
How  payers will discuss your product and your competitors’ behind closed doors Create competitive strategies based on deep insight into the nuances with which payer or hospital decision-makers will view your product data and your competitions’ P&T Perspective
How payers will assess the real world economic impact of your product vs. your competition on their organization Test the accuracy and credibility of your assessments and messaging around real world economic impact of the introduction of a new competitive entry or indication P&T Perspective
Which clinical and financial elements of your product profile payers will best respond to in the context of your competition Determine the messaging most likely to resonate with payers around clinical and financial elements of your product in light of a new competitive entry or indication P&T Perspective
Insights available Actions they enable Where to find them
The competitive landscape for co-pay programs in your category Develop or revise co-pay program design to maximize impact and efficiency Co-Pay Offset Monitor
How your co-pay program benefits and spend compare to your competitor’s  Validate co-pay program market share, spend and utilization or course correct Co-Pay Offset Monitor
Insights around the payer access trends and restrictions in your product’s category Develop a successful launch plan and sales forecast Policy & Access Tracking Tool
Your product’s tier positioning compared to other products nationally Design pull-through plans in conjunction with field sales when appropriate Policy & Access Tracking Tool