Zitter Health Insights Access Answered.

Drug Launch Planning

You’re preparing to launch a new product. The stakes are high, and payers are increasingly influential.

Are you 18 months away from launch?

Find out how our Managed Care Pre-launch Compass — with excerpts across all of our product lines — can help you.

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Successfully navigating the managed care environment requires a solid understanding of access requirements and how they vary by health plan and geography. Also, you must anticipate how payers will assess the likely real-world economic impact of your product.

At Zitter Health Insights, we know that there are numerous situations where market intelligence can save you time and resources while helping you mitigate risks and optimize market success. Whether you are determining the need for a co-pay program, seeking an understanding of Prior Authorization and Medical Policy criteria in your therapeutic area, or looking to see how your competitors are positioning their products, we have the insights that can help guide you.

Insights available Actions they enable Where to find them
How payers are interpreting and evaluating your product’s and your competitors’ value propositions Formulate payer messaging strategy with current market dynamics in mind Managed Care Message Monitor
The details of payer approaches to managing current high-cost drugs and molecules, by therapeutic area Formulate data-driven payer marketing and contracting strategies for the purpose of optimizing access post-launch Policy & Access Tracking Tool
How PA restrictiveness compares within your category by both payer and geography Develop evidence-based plans for deploying resources for both launch and pull-through Policy & Access Tracking Tool
How payers will discuss your product behind closed doors Create launch plans based on deep insight into the nuances with which payer or hospital decision-makers will view your product data P&T Perspective
How payers will assess the real-world economic impact of your product on their organization Test your economic value proposition for accuracy and credibility with both hospitals and payers P&T Perspective
Which clinical and financial elements of your product profile payers will best respond to Validate or adjust your product messaging to best resonate with payers P&T Perspective
How payers in aggregate are currently managing your category Develop marketing and sales strategies based on payers attentiveness to your category and their management practices Indices
How aggregate trends reflecting increases in the aggressiveness of PAs impact your category Determine payer access opportunities at launch and post-launch using trendable data Indices
Which physician reimbursement techniques payers are using — oncology only Train reimbursement managers to be experts on product coverage Indices
When payers will review your product Complete your Marketing Plan, deployment, and sales forecast based on predictable payer behavior for coverage of your product post-launch New Product Coverage Analyzer
Which payers will cover your product before it’s reviewed, and what that coverage will look like Develop customer strategies and sales messages based on account-specific policies on how and when your product will be covered before it’s reviewed New Product Coverage Analyzer
Insights available Actions they enable Where to find them
Prior authorization and medical policy restrictiveness criteria by therapeutic area, payer and MSA Determine appropriate deployment of sales resources based on market access restrictions by payer/geographic region Policy & Access Tracking Tool
Which payers will cover your product before it is reviewed and what that coverage will look like Develop customer strategies and sales messages based on account-specific policies on how and when your product will be covered before it’s reviewed New Product Coverage Analyzer
How currently marketed products within your category are being messaged to payers Create effective messaging by understanding the competitive positioning of products in your category Managed Care Message Monitor
If co-pay offset programs are necessary in your category Determine if you need a co-pay program to help with adoption at launch Co-Pay Offset Monitor
What co-pay offset programs look like in your category Design a competitive co-pay program for launch Co-Pay Offset Monitor
What elements of a co-pay offset program have greatest impact and correlate with success Design your co-pay offset program for the greatest effectiveness and efficiency Co-Pay Offset Monitor
Cost sharing variances by payer by category Reference and source data for promotional tools focused on reimbursement for providers Co-Pay Offset Monitor
Physician preferences regarding detailing by pharmaceutical representatives over co-pay offset programs Design your co-pay program for greatest appeal to providers using physician preferences and utilization dynamics Co-Pay Offset Monitor
Insights available Actions they enable Where to find them
Access metrics requirements, such as step therapy and diagnostic testing, by payer and by MSA Deploy resources effectively by targeting the payers that have the most restrictions in place Policy & Access Tracking Tool
Insights available Actions they enable Where to find them
How the political and regulatory co-pay program constructs impact your co-pay program planning Make informed policy decisions regarding the launch of a co-pay program based on the political and regulatory environment Co-Pay Offset Monitor
Insights available Actions they enable Where to find them
Access metrics requirements, such as step therapy Identify and convey preferred status to physicians across the country Policy & Access Tracking Tool