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Internal Education

The growing influence of payers is increasing the need for internal education and training since it will ultimately determine the success of your product.

Your entire commercial team — brand marketing, payer marketing, health economics, medical affairs, sales, and executive leadership — all need to thoroughly understand the payer access and reimbursement landscape in your therapeutic area. And, R&D organizations can also benefit from an awareness of market dynamics beyond clinical profile so that they can better address payer needs in their research. Many clients use our statistically valid, industry-leading research to educate their teams throughout their organizations.

Insights available Actions they enable Where to find them
Which payer management techniques are having the biggest impact on your product Oversee the implementation of the appropriate strategic approach to offset access hurdles Indices
How practice managers are responding to payer controls on your product Track trends in oncology management at the delivery system, therapeutic category and drug level and understand the impact on oncologists and practice managers to have enriched strategy discussions with your leadership team colleagues Managed Care Oncology Index
How your co-pay program benefits and spend compare to your competitors’ Validate co-pay program market share, spend and utilization or course correct to maximize departmental budget Co-Pay Offset Monitor
Payer perception of messages and the degree to which they resonate and inspire action Optimize use of MSLs and other non-account manager resources utilizing intelligence data on competitors’ interactions with payers Managed Care Message Monitor
Which therapeutic areas is your account team focusing on during their payer visits Adjust call plans if needed based on the therapeutic areas most prominent in your payer conversations Managed Care Message Monitor
The volume of messaging and associated message topics during a product launch, as well as payer intended actions Track the messaging content of your product during launch and develop a holistic picture of how your launch is being received from the payer perspective Managed Care Message Monitor
Insights available Actions they enable Where to find them
Your product’s exposure to patient cost sharing Identify how payers attempt to control co-pay offset and how their attention manifests itself (or not) in your categories Indices
How physicians are responding to payer control of your oncology product Help physicians overcome what they and their peers believe are payers’ most influential or burdensome controls over prescribing Managed Care Oncology Index
How changes in site of care will impact your product Proactively develop channel strategies in anticipation of payer policies that prefer certain sites-of-care over others Managed Care Biologics & Injectables Index
Payer restrictions for your product compared with competitors’ Determine additional support needed for PAs by payer/geographic region Prior Authorization Tracking Tool
Change in PA restrictiveness for your product over time Develop appropriate strategies for payers based upon marketplace trends Prior Authorization Tracking Tool
Payer perception of messages and the degree to which they resonate and inspire action Optimize use of MSLs and other non-account manager resources to implement your payer marketing plan tactics appropriately Managed Care Message Monitor
Insights available Actions they enable Where to find them
What are the innovative co-pay program benefit design trends Enhance your co-pay program based on market landscape and design innovations Co-Pay Offset Monitor
What are the market trends in stakeholder perceptions of co-pay offset programs Enhance your co-pay program based on feedback from physicians, patients, pharmacists, and brand marketers s in terms of attitudes, awareness, impact and utilization Co-Pay Offset Monitor
Which payer management techniques are having the biggest impact on your product Oversee the implementation of the appropriate strategic approach to offset access hurdles Indices
How practice managers are responding to payer controls on your product Track trends in oncology management at the delivery system, therapeutic category and drug level and understand the impact on oncologists and practice managers to have enriched strategy discussions with your leadership team colleagues Managed Care Oncology Index
How changes in site of care will impact your product Proactively develop channel strategies in anticipation of payer policies that prefer certain sites-of-care over others Managed Care Biologics & Injectables Index