Zitter Health Insights Access Answered.

Center for Payer Insights

Intelligence-Based Marketing

In 2011, Zitter Health Insights developed the Center for Payer Insights (CPI) as a resource for payer-focused pharmaceutical marketing communication agencies and related industry service providers.

The purpose was to help agencies create strategic and relevant communications messaging for clients based on insights on managed market trends.

More than 15 leading services providers serving the life sciences industry are members of our CPI.  Members have access to excerpts from our syndicated studies for use in sales pitches or client projects. This use of Zitter Health Insights’ proprietary market intelligence enables members to prepare for client presentations faster and more efficiently, with more effective results. Membership also includes an annual full-day live managed care training meeting and monthly webinars discussing key industry insights.

If you work for a marketing communications, data analytics, consulting or oncology service firm with a focus on payer impact on the use of pharmaceuticals and are interested in learning more about becoming a member, please contact us.